Communication is key. Personally, professionally and in just about every single aspect of life! As a salon owner, you need to make sure that you are utilizing all forms of communication. It gives you a chance to prove how amazing you are as a brand.
Consistently keeping in touch with your clients (old and new) gives them a deeper understanding of who you are and keeps you connected. The more you communicate, the more your clients will develop a sense of commitment and trust. Regular interaction with your clients creates an open line of communication, which means they will also communicate with you and there will be a decrease in misunderstandings. When you communicate with them, this makes them feel heard, seen and supported. Three VERY important customer service keywords!
In addition to all of the positivity communicating will bring, it will also make your life as a salon owner a lot easier when it comes to establishing boundaries and salon policies. Inevitably there will be times when you have to talk to clients regarding your salon protocols, this will become less of a daunting process when there is an open line of communication to circulate them.
What are the best methods I can use to communicate with my clients?
Email: Email marketing is a really effective tool to use when you want to send something out to a large group of your clients. This is a good way to share special offers, advertise new services, inform of salon news and more.
Text: Text messaging is perfect to get a message straight to a client. If you’re looking to inspire action straight away, this is the way to go! This is a good way to share last-minute openings, to send appointment reminders, appointment policies and flash deals.
Social Media: Social media is an incredibly powerful marketing tool. Most clients these days will have access to a variety of social media platforms. This is a good way to share special offers, show off some of your work, to show inspiring tutorials and behind-the-scenes footage (and just about anything depending on the platform you’re using!)
In-person: Although other forms of methods are vital for communication, it’s important to never forget or overlook the power of in-person communication. Take the time to talk to your client, get to know them, make them feel comfortable and leave a lasting impression.