Sometimes it’s hard to navigate exactly how to introduce a brand-new treatment into your salon setting. What steps should I follow? How do I market this? We’ve answered all of your most-asked questions right here!
When do I know that it’s the right time?
If you find that your services are usually fully booked, that’s probably a sign that you don’t need to bring anything new into the works. You don’t want to spread yourself too thin by having to raise your costs due to the increase in treatments and products that you are using.
But, if you find that you are having some white spaces and you are finding yourself thinking about how you can gain a few more clients then it’s definitely a good time to start thinking about what other treatments you can bring to your salon.
REMEMBER: It doesn’t matter how many treatments you offer, what matters is the quality of your services.
How do I choose what treatment to introduce?
Talk to your clients in person and on social media and ask them what they would like to see, this only shows that you value your clients’ opinions, but it’s also a good way to see what the community wants. Just make sure that the treatment is still cost-effective for you. Create polls on Instagram, create a survey and just talk to them.
HINT: If you’re looking for something new that isn’t nail related, we’d recommend brow services, proven as one of the most popular beauty treatments as well as low-cost!
How do I price it?
Charge your worth! Take into consideration your training costs, the investment that has gone into bringing this new treatment in and the cost of the treatment and how much it is actually going to cost you in product to be able to offer this. You can often ask your supplier for it all broken down to ensure that you have the most up-to-date and correct figure. You also need to look at any overheads such as the rent you’re paying and how much you want to earn from the treatment and walk away with.
Make sure that your salon is physically accessible to all individuals, including those with disabilities. This means ensuring that there are ramps, wide doorways, and accessible restroom facilities available.
Research and Marketing
Do your research and find out what other salons are offering similar treatments. This will help you determine what sets your treatment apart and how to market it effectively. Once you have a clear idea of what your treatment entails, create marketing materials that highlight its benefits and unique features.
Consider offering a special introductory price or package to entice new clients to try your treatment.