This is the busiest and most commercial time of year and it’s the perfect time to boost your salon business sales and get some more clients!
We’ve popped together our top tips for looking at your salon marketing social media during Christmas…
Plan your Christmas marketing budget
Before making a Christmas marketing campaign, you need to calculate how much you can spend to attract more clients to your salon this season.
Whilst setting a budget, keep in mind things like social media adverts, printing Christmas gift cards, salon decorations, staff incentives, and product stock.
Also, don’t forget to consider the percentage discounts you are willing to offer your clients if you are doing so!
Promote your salon services on social media
Make sure to post on social media all about your salon, the services that you are offering, pictures of your decorations, your festive refreshments, everything!
This will draw customers to you making them want to come and visit you for their dose of festive goodness.
Participate in events in your area and socialise
Being present at local community events is a great Christmas promotion. You can meet new people and get them to come along to your salon before the big day!
Host a Christmas giveaway or competition
People love a good giveaway and competition, especially around Christmas. This could be giving away a self-care bundle of products or a voucher for your salon.
It’s important to remember to add to your terms for entering any giveaway or competitions that people like, tag some friends, and share the post to boost your profile and get more interaction.
Remember that January is a low-income month, so we’d recommend creating and preparing an after-Christmas plan to attract clients to your salon with special extra discounts.
Don’t be too promotional or pushy, just show your clients that you want to spoil them in the new year!