1. A personalised experience – Whether this is through conversation or remembering their favourite drink order if you offer refreshments.

2. Comfortable environment – This is when offering refreshments is a great added touch. Clients want to feel comfortable as soon as they walk through the door and this also includes the waiting area.

3. A consultation – Effective communication regarding the treatment they will receive. This will also help you if the client has any requests before starting the treatment.

4. Clear pricing – Ensure that your prices are clear to all clients prior to treatments. This will leave no room for confusion when it comes to add- on’s for treatments etc. This also includes any price increases that may have been implemented.

5. A reason to return – All of the above combined should give your client a reason to return, which is what they will be seeking!